Thinking Of A Career As A Home Stager?

September 27th, 2009

Professional home staging career may look really tempting. You don’t have to spend years at the university, you can be your own boss with free time management, the market potential is awesome (there have been almost 10,000 sold houses and condos in Toronto just in July) and your income doesn’t have to be limited at all. It all sounds just great, you might now think. If you want to become a stager, the administrative part is not too difficult. All you have to do is to accomplish a staging course and get a certificate you can show to your customers. No big capital is needed for starting this sort of a business, as there are many options to rent furniture. And then the most crucial thing is your real skills. But before you start, it’s crucial that you understand what home staging is and what it is not.

Home staging is NOT home decoration, it’s quite the contrary! While decorating, you inject your client’s personality into his home to suit him the best. On the contrary, home stagers should make the client’s personality indiscernible in the place. Since you can never know who the potential buyer will be – perhaps a young professional? Retired couple? A student of philosophy? You have to point out the opportunities that the property offers, but you have to leave some space for buyer’s own imagination.

A successful home staging professional should be empatic enough to be able to get along with all sorts of clients – apart from having a great visual imagination and creativity, of course. Dozens pieces of furniture, art and decoration will have to be put together to make one harmonic entity. The proper eye for detail is a must-have – you have to determine whether the candle, bowl of fruits or book along with a pair of glasses will underline or destroy the atmosphere. If you look closely, at every place you will find some pros and cons, asking to be stressed or downplayed.

You will need a bit of practice first. Why don’t you try to work with your own home first, then maybe your parents’ house or your son’s apartment? Always ask someone for his/her opinion when you are finished. And then, when you gain some confidence, go to the real business! For a start, contact some real estate agents in your neighbourhood and leave a few of your business cards with them. Get some newspaper adverts to check for some furniture rental stores around your neighbourhood. Difficult days, weeks and months will begin. But if you will be able to persevere and will constantly deliver sufficient quality with each home you stage, soon you will get some referrals, which will help you to breathe more freely. If you endure some time, home staging business will for sure reward your creativity and determination.

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